Objective Sales Management (OSM) is a CRM agnostic method for sales management and financial analysis. With OSM, an organization can understand, optimize, and consistently grow sales pipelines with clarity.
This documentation will introduce you to the basics of OSM and the key metrics that impact sales performance. Start at the
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Every sales team has a similar journey: customer discovery, product market fit, standardization, and growth. The heart of this journey is the brand, the brain is the data.

OSM Basics



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OSM is sponsored by, a reporting and dashboard tool implementing the OSM model

OSM Training

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